Hi!
I am going to briefly tell you what to do, as well as what not to do when it comes to designing a digipak.
Do's:
-Only use a maximum of two fonts. More than two fonts would make your digipak look confused and cluttered.
-Stick to three colours in total. This is so that your digipak will have a distinguishable theme. Again, more than three would make it look messy.
-Make sure that any photos used are clear, and not blurry. This is so that your product looks as professional as possible, and not something a 12 year old made on their parent's laptop using an ipod as a camera.
-Follow the rule of thirds. There are rules for a reason; mess is chaos - and without rules, we have chaos!
-Make sure you include the barcode, record label, institutional information and website. This is so that your digipak looks like a professional product, and has all the correct information that a listener may need.
Don'ts:
-Use unnecessary effects on images or texts. Sure, a desaturated effect may look cool, but does it fit with your brand image? or link to your music video?
-Stretch out an image. This could make the quality of the image suffer, making it look distorted and unnatural. this also will make you lose marks.
-Place text across the face of the artist. The listeners want to see the face of the artist, so that they know who they are. What's the point of having an image of the artist if you can't see them anyway?
-Use fonts because you like them. The most important thing is that the fonts used are conventional and fit with your brand identity. Having handwritten calligraphy for a grime artist would not be appropriate, or a graffiti-like font for a classical singer. Be wise with your decisions when it comes to fonts.
-Use photos to fill up space - a classic rookie error. This is easily recognisable and only makes the whole thing seem cluttered. Space is needed to make the product look neat and professional. would you want to be bombarded with photos, or have one or two which fit the digipak?
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