Summary of class discussion around the importance and function of digipaks to the music industry

In the lesson we saw digipaks from both Rhianna and Lady Gaga. We saw how they are meant to display the artists' images and entice the target audience to purchase the special editions of the album. The example of this we saw was Lady Gaga's album "Fame The Monster". In this we saw that they had multiple versions of the album. This ranged from the original, plain CD all the way to the Gold edition, which contained the most amount of bonus content.  We saw with Rhianna's album "Loud" that she had a bonus CD that came with the original one, as well as a sleeve to help keep the album nice and clean. The album also had artwork inside which spread across three panels, which kept the same themes of the album which was red roses.

We also looked at Adele's website. In this we saw that the first thing you'd see was her announcement video explaining that she is now going on tour for the first time in her career. Underneath that, there were links to purchase her new album "25". We also looked at Krept and Konan's website. In this all it was, was their album cover and links to external websites. This is normally common in other websites.